Sailor Jerry Spiced Rum | Discover Bold Spirit — Shop Now — Greg Christman

Sailor Jerry Spiced Rum

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A bottle of Sailor Jerry spiced rum surrounded by various Sailor Jerry promotional papers, stickers, and photographs with vintage and tattoo-style artwork and branding.

My first role after graduating was at Gyro Worldwide (now QCM), where I worked under the creative direction of Brian Barto and Jen Denis on the Sailor Jerry brand. Following its acquisition by William Grant & Sons, our team refined and formalized the visual system—introducing more structured brand standards while preserving its signature edge and attitude. (And yes, getting to see Paint It Black perform outside the Sailor Jerry store on 13th Street in Philly was one of the greatest moments of my life.)

Open cookbook spread showing a plate of ribs and three cocktails on a checkered tablecloth against a wooden backdrop. The left page features 'Sea Viper' with description, and the right page features 'Sailor’s Breeze' and 'Apple Ginge Jerry' cocktails with their ingredients.

Barbecue meal with ribs, sausage, corn on the cob, sauce bottles, and a bottle of spiced rum on a checked tablecloth with a wooden background.

Open restaurant menu featuring images of beer, cocktails, and food with text describing drink recipes and pairing suggestions.

Sailor Jerry spiced rum intro kit packaging featuring a bottle of rum, a man with tattoos smoking a pipe, and tattoo-style artwork on a yellow background.

Open magazine showing a bottle of Sailor Jerry rum and a glass of dark rum with ice, set against a wooden background with sticker labels.

Open magazine spread about tattoos, featuring illustrated artwork and photographs, including a ship, a sailor, and tattoo flash designs.

Guide to barbecuing with the cover featuring a cartoon pig with a sailboat horn and a banner indicating 'The Original Sailor Jerry Spiced Rum'.

Open book with a map-like background and illustrations of Hawaii, including a volcano erupting labeled 'Mauna Kea.' Pages feature grading categories for tattoos: 'Rare,' 'Medium,' 'Well-Done,' with descriptions and hand-drawn icons.

Open cookbook displaying recipes for sailor Jerry rum cocktails with corn on the cob, condiments, and a plate of fried sausages on a checkered tablecloth.

Open magazine with a photograph of a woman eating a hot dog on the left side and a story titled 'The Barbecue' on the right side, decorated with stars and a ribbon border.