Pop-Up Pool Project

Next Project ➡️

Logo of the Pop-Up Tool Project featuring a blue water droplet surrounded by colorful confetti and the text 'The Pop-Up Tool Project' in red and blue.
Children playing and swimming in an outdoor pool on a sunny day, with a boy mid-air jumping into the water, surrounded by other children and a woman sitting on the deck.

Philadelphia is my home, so collaborating on Pop Up Pools, a Knight Foundation–funded project by Ben Bryant, was truly special. The goal was to breathe new life into an aging public pool, turning it into a vibrant, welcoming space for the community. I was responsible for creating the visual identity from the ground up, including the logo, full branding system, signage, and copy, all designed to capture the playful and inviting spirit of the project.

It was incredibly rewarding to see design contribute to a space where people could gather, relax, and enjoy summer together. (Bonus: I even had the chance to snap a photo with former Mayor Nutter!)

A promotional graphic for the Pop-Up Pool project featuring colorful summer imagery including a palm tree, watermelon slice, beach umbrella, and deck chair. The text reads "POP-UP POOL-IN" and information for social media pages and hashtags.
Outdoor scene with wooden lounge chairs, decorative pillows, and a large metal planter with a green plant. The planter has a logo of a water drop and the words 'The Pop-Up Pool Project'.
Poster and merchandise for 'The Pop-Up Pool Project' at Francisville Recreation Center, featuring pool-related illustrations and logos with red, blue, and multicolored confetti design elements.
A group of women participating in aqua aerobics in an outdoor swimming pool, with some on the pool deck and others in the water, during sunny weather.
Colorful banner for the Swim Sun Fun! event, featuring swimming gear, a music player, and confetti, with the logo of The Pop-Up Pool Project in the top right corner.
Colorful illustration with large text reading 'Take a Dip' and images of hot dogs, popsicles, confetti, clouds, and water, promoting pool safety and fun.
People relaxing by a swimming pool on a sunny day, with some sitting on lounge chairs reading or using their phones, while others swim in the pool. There are palm trees and a sports court in the background.
Screenshots of two social media posts showing community events at a playground, one with two men posing for a photo and the other with a crowd gathered at a speaking podium during the kickoff of a pop-up pool event.