At 160over90, I helped create a national campaign to reintroduce and reenergize the 100-year-old AAA brand. Our team modernized its image while preserving its legacy of trust, infusing humor and humanity into every touchpoint. The work positioned AAA as a modern lifestyle companion rather than just roadside assistance—brought to life through smart, approachable storytelling and national TV and radio spots voiced by Jim Gaffigan.