When Good Mythical Morning reached out about redesigning their iconic mark, I couldn’t have been more excited. Seeing Jimmy Fallon unveil it on The Tonight Show was a surreal, once-in-a-lifetime moment. The refreshed logo takes the brand from playful to purposeful, with refined letterforms and subtle custom typography that capture the duo’s friendly, irreverent energy while giving the mark a confident presence across digital, on-screen, and print.