Good Mythical Morning

Next Project ➡️

When Good Mythical Morning reached out about redesigning their iconic mark, I couldn’t have been more excited. Seeing Jimmy Fallon unveil it on The Tonight Show was a surreal, once-in-a-lifetime moment. The refreshed logo takes the brand from playful to purposeful, with refined letterforms and subtle custom typography that capture the duo’s friendly, irreverent energy while giving the mark a confident presence across digital, on-screen, and print.

Repeat pattern of stylized flames with the word "ME" inside each flame, in orange and black colors.
Colorful hoodie with orange hood and pocket, blue and green sleeves, white body, and small orange flame logo on chest.
A pin in the shape of a flame with orange and black details.
Man with glasses wears a white and navy baseball shirt with orange text that reads "Beyond Your Mythical Best" and points forward with a serious expression.
Black baseball cap with orange embroidered flame design and text 'MS GAH' on front.
A man wearing a baseball cap with fire design, glasses, and a beige polo shirt, making a gesture with his hand near his face, looking slightly upward.
A man with a beard and light brown hair, wearing a gray zip-up hoodie with an orange logo on the left chest, standing against a plain white background.
Black mug with an orange flame and stylized black text inside, arranged in a flame shape.
Camouflage hoodie with an orange flame logo on the left chest and a front pocket.
Person wearing camouflage shorts with an orange embroidered flame logo on the pocket, hand in pocket.