Sweet Gwendoline French Gin

Next Project ➡️

A clear glass bottle of Gwendoline French gin with a vintage style label featuring a woman in a black outfit, standing with one hand on her hip and holding a golf club, surrounded by a large red G and the words "Sweet G" and "Gwendoline."
Woman dressed in black leather outfit holding a bottle of gin, wearing black gloves, large earrings, red lipstick, and a black veil, standing against a plain white wall.

Working closely with Larry McGearty and his team, I helped shape the visual world of Sweet Gwendoline French Gin — a brand that blends elegance, mischief, and a touch of nostalgia. From the structural design of the bottle, the custom typeface, to the tactile, story-driven packaging, every element was crafted to capture the spirit of its namesake muse. The result is a distinctive, artful brand experience that feels equal parts bold, seductive, and timeless.

A clear glass bottle of Gwendoline French gin with a vintage label, positioned on a black surface with a coiled black whip nearby, against a dark background.
A T-shirt with a graphic of a woman in a corset, top hat, and holding a leash, standing in front of a red 'G'. The text reads 'Sweet Gwendoline' at the top and 'French Gin' at the bottom.
Display of the alphabet in uppercase letters and numbers 0 through 9 in a modern, sans-serif font with a minimalist design.
Advertisement for Sweet Gwendoline French Gin featuring a vintage-style illustration of a woman with red hair and a black dress, alongside a bottle of gin with a label displaying a stylized woman in a black dress. The background includes Art Deco-inspired graphics and text promoting the gin, with phrases like 'Delight,' 'Bewitch,' and 'Welcome, ladies & gentlemen & everyone in between.' The top navigation menu includes links to various sections about the gin and its story.
Image of two promotional pages for Sweet Gwendoline French Gin, featuring a bottle with a large G logo, some text about the gin, and social media icons.
A vintage-style infographic about John Wayne, highlighting his career and legacy. Features illustrations of a woman lounging on a chair, a man with a cigar, and a woman in various poses. Contains text about his background, quotes, and timeline, including his birth in 1902 and return to fame in 1903.
A vintage-style webpage about Sweet Gwendoline French Gin, featuring a drawing of a woman in a black corset, top hat, and gloves, with a long leash. The page includes text about her story, surrounded by vintage playing cards and illustrations.