Tract Manager

Next Project ➡️

Colorful geometric logo with the text "TractManager" underneath.

In collaboration with HUB San Francisco, I helped shape the brand identity for TractManager, a healthcare technology company focused on simplifying complex operations. The visual system is built from a foundation of simple geometric forms — the building blocks that represent the organization’s structure, clarity, and connectivity. These shapes come together to convey precision and trust, mirroring TractManager’s role in helping healthcare systems operate with greater efficiency and cohesion.

Collage of presentation slides with colorful geometric shapes, diagrams, and text. Topics include introduction, brand personality, visual tone, typography, color accessibility, logo, and how it works.
A collection of twelve icons representing various business and data analysis concepts including checkmark, magnifying glass over documents, clipboard, map with location pins, bar chart, profile with medal, vertical bar and line graph, three people, pie chart with arrow, gears, and a gear with growth arrow.
Colorful patterned ceramic mug with orange handle and rim, featuring geometric shapes in yellow, blue, green, and orange.
Advertising billboard featuring a pixel art cityscape with buildings, trees, and clouds at sunset, with the text 'Think of us as the healthcare system for your healthcare system' and the TractManager logo.
A presentation slide deck with colorful geometric shapes, charts, and text related to healthcare consulting services and company information.
Three notebooks with colorful abstract geometric designs on their covers, placed on a black background.
An advertisement board in an indoor setting promoting smarter healthcare and healthier patients with graphics and the company logo 'TractManager'.
Four smartphone screens displaying colorful abstract graphics, photos of people working and reading, and company advertisements for TractManager.