Good Grief

Next Project ➡️

A graphic with the text 'good grief' in a comic-style font, with a purple background featuring black and white illustrations of faces and expressions.
Solid teal background with no objects or details.
Logo with two beige Gs inside a green and black hexagonal shape
A stylized, abstract logo with interconnected shapes forming a symmetrical design.
Close-up of a Smith & Wesson revolver with wooden grips, a silver ring on a finger, and a leather gun case.

I partnered with the team at Good Grief to help bring their witty, heartfelt brand to life. We built a simple, expressive visual system using clean icons, halftone textures, and a bold yet welcoming color palette. The result feels warm, human, and approachable. Balancing playfulness with genuine purpose for a brand doing truly meaningful work.

A green sign with the Google logo at the top, and text that reads: 'gooG graf. Grief is hard. Death admin shouldn't be.'
A dark purple advertisement for a death administration service called 'Good Grief.' The text says, 'Your go-to for the grave stuff.' It mentions taking 540+ hours to settle death affairs and offers help with death administration. The image features a black silhouette of the Grim Reaper with a skull face.
Green background with black flowers and white, purple, and black text that reads, "We won't leave you to get buried in bureaucracy."
A purple advertisement with white and pink text that says, 'Handle loss. Not the paperwork.' There is a black silhouette of a gavel and a logo in the bottom right corner.
A quote on a green background stating, 'No one should have to navigate grief alone,' with a black flower graphic and a smaller text reading 'Good Grief'.
Pink background with black speech bubble containing white and purple text that reads, 'Everything for death admin—finally in one place.' A small GoodGrief logo and slogan, 'Your go-to for the grave stuff,' are in the lower right corner.
A webpage for a grief support organization with sections on grief resources, mission statement, latest posts about grief, and an exploration of grief-related topics, featuring floral graphic elements and call-to-action buttons.
A black t-shirt with a graphic of a black creature with two large white eyes, and the text "Good Grief" written below in white.
A black T-shirt with text that reads "Good Grief. Your go-to for the grave stuff." and a website address goodgriefrelief.co.
Logo of a burger restaurant called 'Good Grief' with stylized text inside a green-bordered black shape.
Business card for Emily Kule with purple background, white text, and a white flower graphic. It includes her name, title as founder and CEO, website goodgriefrelief.co, and Instagram handle @goodgriefreliefco.