Carl F. Lauber & Co.

Next Project ➡️

A bottle of Carl F. Lauber & Co. Lethe rye whiskey and a glass filled with a golden-colored drink with ice, set outdoors at night.

Carl F. Lauber & Co. Spirits revives Philadelphia’s historic whiskies, bringing a forgotten legacy back to life after more than a century. I collaborated with them to design custom typography and labels that honor the brand’s roots while giving it a refined, modern edge. The result is a visual identity that celebrates craftsmanship, memory, and the enduring spirit of tradition—cheers to not forgetting.

A bottle of Carl F. Lauber & Co. Luxus single barrel bourbon whiskey placed on a wooden surface next to a glass with a decorative design, containing amber-colored bourbon, against a backdrop of a weathered brick wall.
A bottle of Carl F. Lauber & Co. Lethe rye whiskey next to a coupe glass filled with a pinkish cocktail, placed on a wooden surface with a red and blue tinsel decorated Christmas tree in the background.
A bottle of Carl F. Lauber & Co. Lethe rye whiskey with branding, placed on a wooden surface outdoors, with a campfire burning in the background among trees.
A pair of black rubber boots, a clear glass bottle of whiskey, and spilled whiskey on the ground outside.
A hand holding a bottle of Carl F. Lauber Luxus bourbon whiskey with a fiery orange and yellow background.